How valuable are influencer-brand relationships in the age of social media? In fact, the loss of access to the Chinese brand, Shein, was a major pain point for a majority of the young, female, plus-size population in the country while quality and ethical standards for the brand were abhorrent, it was essentially one of the only places to shop fashionable, affordable, plus-size clothing. The plus-size fashion options in our country are mostly limited to shapeless clothing designed to disguise “flaws”, and not designed to celebrate and accentuate bigger bodies. How did this ethos get translated into the attire? Our mission is to not only manufacture high-quality clothes and prioritise customer satisfaction but also ensure they are made ethically. We upcycle export surplus fabrics to make over 70 per cent of our collection, to give a new life to these soft, discarded fabrics, and give them a new life in a customer’s closet. Why is sustainable fashion important in today’s fast-fashion-driven economy?Īs one of our foundational brand pillars, sustainability is at the root of our brand. Our entire collection is available in sizes XS-5XL and shown on all body types accordingly! Designed with petite-friendly hemlines, curve-accentuating silhouettes, and a minimalistic colour and print palette, Lea delivers timeless designs that can become a long-term fixture in customers’ closets instead of adding to the trend-driven, fast-fashion pile.
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Our styles are made to embody the three foundational brand pillars of body positivity, sustainability, and size inclusivity.
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How does the brand seek to address the size-inclusive gap in the market?įor far too long, women in India have been shamed for possessing the bodies they naturally do, while being pushed to attain an unrealistic, Eurocentric beauty ideal (read: skinny, tall, fair).